7News: Millions of Aussies 'willing to face financial difficulty' to get latest Apple device


Appeared in: 7news.com.au
Available online: Direct Link
05 November 2020

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Research from WhistleOut shows how many Australians say they're willing to go into financial difficulty in order to buy a new iPhone 12.

The iPhone 12 family is here and Australia wants to buy it, according to the latest research.

A study from price comparison site WhistleOut found over a third (38%) of Australians expect to buy a new iPhone 12 before the end of the year, despite the fact that buying one will put many into financial difficulty.

Half (49%) of those planning to buy an iPhone 12 this year say paying $2,000 for a phone will put them into financial difficulty, with that number rising to two-thirds (64%) for younger age groups.

With nearly half the iPhone 12 range costing from $1,849 - $2,369, we can expect many Australians to feel financial pain ahead of Christmas as a result. Particularly as most people planning to buy an iPhone 12 (62%) are going to pay the full amount upfront, rather than over the life of a contract.

Savings Specialist

Joel Gibson

Joel Gibson is working with WhistleOut as our 'Savings Specialist'. Joel regularly shares his cost-saving tips and tricks on national news and radio, and now he's bringing his no-nonsense strategies directly to you through WhistleOut. Joel's column will expand our commitment to your financial well-being, covering areas beyond telco where you can cut costs, save money, and make more informed choices.


About WhistleOut

  • 3.5 Million Global Visitors Per Month
  • 4 countries; USA, CA, AUS, SG
  • Full time price monitoring teams
  • 100% independent

WhistleOut compares a wide range of the mobile phone and internet plans in the market, with an easy to use interface to help every Australian choose the best option for their needs.

Whether it is a cheap prepaid SIM, or a brand new iphone on a plan, WhistleOut's unique engine searches the market and standardises all the complexity into an easy to use comparison table with accurate prices for every situation.

Media Contact

Kenny McGilvary

Kenny McGilvary is our Media Contact, based in Sydney. Our team works with journalists to provide expert commentary and data related to mobile phones, internet and PayTV. We have team members with experience offering commentary for TV, radio and online. If you are a member of the media and would like to talk, please get in touch with Kenny.

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