amaysim acquires Circles.Life customer base

By Alex Choros

Last updated 21 January 2025

amaysim has acquired Optus MVNO Circles.Life's Australian customer base, said to consist of over 150,000 subscribers.

This means all of Circles.Life's local customers will be moved over to amaysim in the coming months, and Circles.Life will eventually cease to operate as a mobile brand in Australia. An amaysim spokesperson told WhistleOut that Circles.Life will however continue to accept new sign-ups for the coming months.

The spokesperson also WhistleOut that amaysim has not yet decided whether Circles.Life customers will keep their current mobile plans and inclusions when moved over, or whether they'll be moved to an in-market amaysim plan.

"That is still being worked through as there are a large number of Circles plans, including legacy plans," said the spokesperson.

Here are amaysin's current 28-day recharge prepaid plans:

#1	amaysim	amaysim UNLIMITED 10GB Plan 10GB data at download speeds up to 100Mbps On the Optus 4G Plus Mobile Network $22 Per 28 Day Renewal Link not supplied	$22 Per 28 Day Renewal	Link not supplied
#2	amaysim	amaysim UNLIMITED 32GB Plan 32GB data at download speeds up to 100Mbps Optus 5G in selected areas with 5G devices ex. NT Deal: Save $20 & get 18GB bonus data for first renewal when you sign up by 30.04.25. Online only. T&Cs apply $30 Per 28 Day Renewal Link not supplied	$30 Per 28 Day Renewal	Link not supplied
#3	amaysim	amaysim UNLIMITED 80GB Plan 80GB data at download speeds up to 100Mbps Optus 5G in selected areas with 5G devices ex. NT Deal: Save $25 for first renewal when you sign up by 30.04.25 $40 Per 28 Day Renewal Link not supplied	$40 Per 28 Day Renewal	Link not supplied
#4	amaysim	amaysim UNLIMITED 120GB Plan 120GB data at download speeds up to 150Mbps Optus 5G in selected areas with 5G devices ex. NT $50 Per 28 Day Renewal Link not supplied	$50 Per 28 Day Renewal	Link not supplied

And here are Circles.Life's current SIM-only mobile plans:

#1	Moose Mobile Editor's Pick	Moose Mobile Editor's Pick Moose 26.80 SIM Only 40GB data at download speeds up to 100Mbps On the Optus 5G Mobile Network Deal: Get 40GB for $12.40 – Includes $14.40 off and 13GB bonus data for first 6 months. Offer ends 31.05.25 $12.40/mth Min. cost $12.40 Link not supplied	$12.40/mth Min. cost $12.40	Link not supplied
#2	SpinTel	SpinTel $22 Mobile Plan 25GB data at download speeds up to 100Mbps Optus 5G in selected areas with 5G devices ex. NT Deal: Enjoy $8 off for the first 6 months for new customers - $14/mth for first 6 months, then $22/mth $14/mth Min. cost $14 Go to Site	$14/mth Min. cost $14	Go to Site
#3	Southern Phone	Southern Phone Medium 5G SIM Plan 40GB data at download speeds up to 100Mbps Optus 5G in selected areas with 5G devices ex. NT Deal: Includes $10/mth discount for first 6 months. $19/mth first 6 months, then $29/mth. Offer ends 14.08.25 $19/mth Min. cost $19 Link not supplied	$19/mth Min. cost $19	Link not supplied
#4	Dodo	Dodo $23 Mobile Plan 15GB data On the Optus 4G Plus Mobile Network $23/mth Min. cost $23 Go to Site	$23/mth Min. cost $23	Go to Site
#5	Tangerine Telecom	Tangerine Telecom 12GB Mobile SIM 12GB data at download speeds up to 100Mbps Uses part of the Telstra 4G Mobile Network Deal: Bundle your mobile and nbn plans on the same account to get 10% off your mobile SIM-only plan fees. T&Cs apply. $23/mth Min. cost $23 Go to Site	$23/mth Min. cost $23	Go to Site
#6	Moose Mobile	Moose Mobile Moose 33.80 SIM Only 40GB data at download speeds up to 100Mbps On the Optus 5G Mobile Network Deal: Get 40GB for $23.80 – Includes $10 off for first 6 months, then reverts to $33.80. Offer ends 31.05.25 $23.80/mth Min. cost $23.80 Link not supplied	$23.80/mth Min. cost $23.80	Link not supplied
#7	Southern Phone	Southern Phone Small 5G SIM Plan 20GB data at download speeds up to 100Mbps Optus 5G in selected areas with 5G devices ex. NT $24/mth Min. cost $24 Link not supplied	$24/mth Min. cost $24	Link not supplied
#8	Swoop	Swoop 27GB SIM Only 5G 27GB data at download speeds up to 100Mbps Optus 5G in selected areas with 5G devices ex. NT $25/mth Min. cost $25 Link not supplied	$25/mth Min. cost $25	Link not supplied
#9	Aussie Broadband	Aussie Broadband Saver 5G SIM Plan 20GB data at download speeds up to 100Mbps Optus 5G in selected areas with 5G devices ex. NT $25/mth Min. cost $25 Link not supplied	$25/mth Min. cost $25	Link not supplied
#10	More	More 12GB Mobile SIM 12GB data at download speeds up to 100Mbps Uses Telstra Wholesale 4G mobile network Deal: $5/mth off mobile plan fees for 12 mths then 10% off ongoing if you are a CommBank customer - $19/mth for 12 mths, then $21.60/mth $26/mth Min. cost $26 Go to Site	$26/mth Min. cost $26	Go to Site

Nothing is changing in the short term, however. All Circles.Life customers should be notified about the acquisition today.

When amaysim begins to migrate Circles.Life customers, no action from customers should be needed. This process will happen automatically, and coverage will be identical, since both are on the Optus network.

It's unclear what will happen in terms of billing. amaysim's plans are billed upfront on a prepaid basis, while Circles' are postpaid. Circles.Life customers will receive a final bill from Circles before being moved over to amaysim.

In a statement, amaysim Vice President Vir Nath said that Circles.Life customers will get access to features like 5G and unlimited data banking when moved over. Circles' mobile plans are currently 4G only, and only allow up to 500GB of data banking.

amaysim's acquisition of Circles.Life's customer base follows a clear trend of consolidation in the mobile space over the recent. amaysim was acquire by Optus in 2021, and prior to that, amaysim had snapped up a number of smaller mobile providers including Vaya, OVO, and Jenee Mobile.

Looking more broadly, Telstra announced it was acquiring its MVNO partner Boost Mobile at the end of last year. This makes Boost Mobile Telstra's second in-house brand, alongside Belong.

On the Vodafone network, there are is only a small number of independent providers. These include Kogan Mobile and LycaMobile. Other mobile providers including TPG, iiNet, Lebara, and felix are all owned by the TPG Telecom group.

For anyone considering a switch, these are the most popular mobile plans with WhistleOut users thi week:

#1	TPG Editor's Pick	TPG Editor's Pick 25GB Small Plan 25GB data at download speeds up to 150Mbps On the Vodafone 4G Mobile Network Deal: 50% off - $12.50/mth for first 6 months, then $25/mth ongoing. Available until withdrawn. T&Cs apply. $12.50 Per 1 Month Renewal Go to Site	$12.50 Per 1 Month Renewal	Go to Site
#2	iiNet	iiNet 25GB Small Plan 25GB data at download speeds up to 150Mbps On the Vodafone 4G Mobile Network Deal: 50% off - $12.50/mth for first 6 months, then $25/mth ongoing. Available until withdrawn. T&Cs apply. $12.50 Per 1 Month Renewal Go to Site	$12.50 Per 1 Month Renewal	Go to Site
#3	Kogan Mobile	Kogan Mobile Medium - 365 Day Flex Plan 200GB data On the Vodafone 4G Mobile Network Deal: Get 200GB data for only $190 on the Medium 365 Day Flex Plan. Offer ends 30.11.25 $190 Per 365 Day Renewal Go to Site	$190 Per 365 Day Renewal	Go to Site
#4	Belong	Belong 25GB Mobile Plan 25GB data at download speeds up to 150Mbps Uses parts of Telstra’s 5G and 4G mobile networks $30/mth Min. cost $30 Go to Site	$30/mth Min. cost $30	Go to Site
#5	SpinTel	SpinTel $22 Mobile Plan 25GB data at download speeds up to 100Mbps Optus 5G in selected areas with 5G devices ex. NT Deal: Enjoy $8 off for the first 6 months for new customers - $14/mth for first 6 months, then $22/mth $14/mth Min. cost $14 Go to Site	$14/mth Min. cost $14	Go to Site
#6	felix mobile	felix mobile felix 25GB Mobile Plan 25GB data at download speeds up to 150Mbps Vodafone 5G Network in selected areas with 5G devices Deal: Get 50% off your first 3 mths when you switch to felix. $12.50/mth for first 3 mths, then $25/mth. Use promo code FELIX50. T&Cs apply $25 Per 1 Month Renewal Go to Site	$25 Per 1 Month Renewal	Go to Site
#7	Dodo Editor's Pick	Dodo Editor's Pick $28 Mobile Plan 30GB data On the Optus 4G Plus Mobile Network Deal: 50% off for first 3 mths! Get the $28 Mobile Plan for $14/mth for the first 3 mths. New customers only. Offer ends 06.05.25 $28/mth Min. cost $14 Go to Site	$28/mth Min. cost $14	Go to Site
#8	Catch Connect	Catch Connect 365 Day Plan - 360GB 360GB data Optus 4G Plus Mobile Network in available areas Deal: Save $121! 360GB for $179 for the first 365 days! Recharges $300/360GB. New customers only. Offer ends 30.04.25 $179 Per 365 Day Renewal Link not supplied	$179 Per 365 Day Renewal	Link not supplied
#9	Boost Mobile	Boost Mobile $26 Prepaid 17GB data at download speeds up to 150Mbps Telstra 5G Network in selected areas with 5G devices Deal: Get 17GB data for the first 3 recharges, then 7GB from 4th recharge. New customers only. Activate by 07.07.25 $26 Per 28 Day Renewal Go to Site	$26 Per 28 Day Renewal	Go to Site
#10	Tangerine Telecom	Tangerine Telecom 25GB 5G Mobile SIM 25GB data at download speeds up to 150Mbps Uses parts of Telstra’s 5G and 4G mobile networks Deal: Bundle your mobile and nbn plans on the same account to get 10% off your mobile SIM-only plan fees. T&Cs apply. $29/mth Min. cost $29 Go to Site	$29/mth Min. cost $29	Go to Site

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Looking for a new NBN plan?

These are the most popular NBN 50 plans with WhistleOut users this week:

#1	Exetel	Exetel Extra-value nbn50 nbn® 50/17 Mbps Unlimited Data Deal: Includes $19/mth off for first 6 months - $60.99/mth for first 6 months, then $79.99/mth. $60.99/mth Min. cost $60.99 Go to Site	$60.99/mth Min. cost $60.99	Go to Site
#2	Tangerine Telecom	Tangerine Telecom Value Plus NBN nbn® 50/17 Mbps Unlimited Data Deal: Includes $23/mth off for the first 6 mths, $59.90/month for first 6 months, then $82.90/month + 3 months BINGE. Ends 30.06.25 $59.90/mth Min. cost $59.90 Go to Site	$59.90/mth Min. cost $59.90	Go to Site
#3	Buddy Telco Editor's Pick	Buddy Telco Editor's Pick Value nbn - Unlimited nbn® 49/16 Mbps Unlimited Data Deal: $63/month for first 6 months, then $75/month. Use promo code BUDDY50. Offer ends 18.05.25 $63/mth Min. cost $63 Go to Site	$63/mth Min. cost $63	Go to Site
#4	TPG	TPG nbn50 Unlimited Plan nbn® 50/17 Mbps Unlimited Data Deal: Get Price Beat Guarantee + $69.99/mth for first 6 months, then $84.99/mth. T&Cs apply. $69.99/mth Min. cost $69.99 Go to Site	$69.99/mth Min. cost $69.99	Go to Site
#5	Kogan Internet	Kogan Internet Silver Unlimited nbn® 50/17 Mbps Unlimited Data Deal: $59.90/mth for first 6 months and revert back to $78.90/mth thereafter. Offer ends 30.05.25 $59.90/mth Min. cost $59.90 Go to Site	$59.90/mth Min. cost $59.90	Go to Site
#6	iiNet	iiNet nbn50 Liimitless nbn® 50/17 Mbps Unlimited Data Deal: Includes $15/mth off for 6 mths – $69.99/mth for first 6 months, then $84.99/mth. Use code SAVE15FOR6. Ends 06.05.25 $69.99/mth Min. cost $69.99 Go to Site	$69.99/mth Min. cost $69.99	Go to Site
#7	Dodo	Dodo nbn50 Unlimited Plan nbn® 50/17 Mbps Unlimited Data 12mths Deal: Incl. $15/mth discount for 12 months based on the standard price $83.90/mth. Ends 29.04.25. T&Cs apply. $68.90/mth Min. cost $68.90 Go to Site*	$68.90/mth Min. cost $68.90	Go to Site
#8	Superloop	Superloop Extra-value nbn50/20 nbn® 50/17 Mbps Unlimited Data Deal: Incl. $14/mth off for 6 months! $67/mth for 6 mths, then $81/mth + Free Amazon eero 6+ if you stay connected for 24 mths $67/mth Min. cost $67 Go to Site	$67/mth Min. cost $67	Go to Site
#9	Telstra	Telstra Upfront Internet Plan Essential nbn® 50/17 Mbps Unlimited Data $105/mth Min. cost $105 Link not supplied	$105/mth Min. cost $105	Link not supplied
#10	iPrimus	iPrimus Standard Plus nbn50 Plan nbn® 50/17 Mbps Unlimited Data $84/mth Min. cost $84 Go to Site	$84/mth Min. cost $84	Go to Site