Aussie Broadband is once again Australia's most trusted telco

Alex Choros - Managing Editor + Group Telco Editor

Last updated 08 September 2026

Australian market research company Roy Morgan has once again announced Aussie Broadband as the winner in the telecommunications category of its annual Trusted Brand Awards for 2026. This is the sixth time Aussie Broadband has won this award.

The Roy Morgan Trusted Brand Awards recognise brands that have reached "outstanding levels of trust" across 22 categories. Brands must also have low or negligible levels of distrust to beat others in their category.

The data for the Roy Morgan Trusted Brand Awards is collected over a 12-month period up to June 2026. The results are based on an ongoing survey run by a company that surveys between 1,500 to 2,000 Australians each month as to which brands they trust and disturst, and why.

Aussie Broadband Group CEO Brian Maher said he was proud of the win, and pointed to the work of the telco's staff.

"Trust is incredibly difficult to earn, and this achievement would not be possible without our staff whose hard work and dedication has helped build Aussie’s positive reputation," said Maher.

"Retaining trust year after year is no easy feat either, and we thank all our customers who have voted and supported us through Roy Morgan’s research as we strive to become The Telco People Love."

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Aussie Broadband also won in two categories of WhistleOut's own awards: the Internet Customer Satisfaction Award for Reliability, and the Internet Customer Satisfaction Award for Customer Service. Check out all the winners of the most recent WhistleOut awards here.

Alex Choros

Managing Editor + Group Telco Editor | X | Instagram | Threads | LinkedIn

Alex Choros is the Managing Editor of WhistleOut Australia and an award-winning journalist. He's been writing about consumer technology for over a decade and is an expert on the Australian telco sector, to the point where he knows far too many phone and internet plans by heart. In addition to leading the WhistleOut editorial team, Alex is responsible for ruining the office Sonos with his troubled taste in music.

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