Starlink is gaining traction in rural Australia

Dylan Crismale - Digital Content Editor

Last updated 02 April 2026

New reporting from leading insights company Opensignal has revealed that Starlink is quickly winning over customers in rural Australia.

The low-earth orbit (LEO) satellite operator grew its "win share" of rural Australia to 20.9% in Q4 2025 compared with just 12.9% in Q4 2024. It was the greatest change in win share across seven markets Opensignal observed, including Brazil, Canada, Indonesia, the Philippines, the United Kingdom and the United States.

Win share is the percentage of competitive switching gross adds that are won by a service provider. Essentially, Opensignal's analytics show that users are increasingly churning from traditional ISPs to Starlink.

Opensignal says that one-in-five of every rural Australian household that switched ISPs last year made the move to Starlink. It was a similar story in Canada. But the data also shows increasing numbers of Starlink customers in urban areas. Starlink's win share in urban Australia grew from 12.9% in Q4 2025 from just 1.6% in Q4 2024.

Opensignal says that, especially in the USA, Starlink's "win composition" has changed from acquiring legacy satellite users to attracting customers away from fixed-line providers, even when not moving home. This differs from the pattern in emerging markets such as Brazil and Indonesia, where Starlink covers the gap in service coverage by traditional fixed-line ISPs.

Opensignal also observed an increase in the reliability experience of Starlink customers in these seven markets. Measured out of 1000, the reliability experience score assesses a household's ability to complete tasks like video conferencing or gaming uninterrupted. In the period from November 2025 to January 2026, Starlink's reliability score in Australia increased to 559, up from 512 in the May to July 2025 period.

Opensignal suggests the shift in reliability score is a result of the rollout of Starlink's V2 Mini satellites in early 2026, which have four times the capacity of Starlink's first-generation models.

Other aspects that could be driving Starlink adoption in mature markets like Australia are competitive offers such as free kit rentals, which reduce the barrier to entry by cutting at least $549 off the price of getting set up. Or more recently, competitive introductory pricing.

Here's a look at Starlink's Residential plans. They normally start at $69, $99 and $139, respectively. Currently, they're all discounted by $20 for the first four months when you sign up before April 30.

Starlink Residential 100 Mbps

Satellite Download Speeds: Up to 100 Mbps (typically 80-100 Mbps) Upload Speeds: 15-35 Mbps
Unlimited Data

$75/mth

Min. cost $75

Go to Site

$75/mth

Min. cost $75

Go to Site

Dylan Crismale

Digital Content Editor

Dylan Crismale is a Digital Content Editor at WhistleOut, has been writing for almost a decade across a variety of Australian publications. He previously worked as a writer at Finder covering energy, internet and mobile plans. Dylan is passionate about finding the best deals to save people money and educating people about tech. When he's not sat at his desk Dylan loves working out, bingeing TV and hanging out with friends.

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