Telstra says mobile plans won’t get more expensive in July

Dylan Crismale - Digital Content Editor

Last updated 21 May 2024

Telstra won't increase the price of its postpaid mobile plans in July this year, the telco announced via an ASX statement.

For the last few years, Telstra has increased its postpaid mobile phone plan prices in line with the Consumer Price Index (CPI) in July. The CPI is the market indicator that measures the percentage change in the cost of goods and services year-on-year.

In the statement, CEO Vicki Brady said that the change aims to simplify Telstra's pricing strategy by bringing postpaid plans into line with other products.

"We will not be making a CPI-linked annual price change to postpaid mobile prices in July 2024," said Brady. "We will continue to review our pricing and any changes will be communicated to customers in a timely and transparent way."

The announcement doesn't necessarily rule out any increase at all this year, but means, for the time being, Telstra's Upfront postpaid SIM-only plans will continue to be priced as follows at least past July 1:

$74 Basic Upfront SIM Plan

50GB data
Telstra 5G Network in selected areas with 5G devices

$74.00/mth

Min. cost $74

Link not supplied

$74.00/mth

Min. cost $74

Link not supplied

$84 Essential Upfront SIM Plan

180GB data
Telstra 5G Network in selected areas with 5G devices

$84.00/mth

Min. cost $84

Link not supplied

$84.00/mth

Min. cost $84

Link not supplied

$99 Premium Upfront SIM Plan

300GB data
Telstra 5G Network in selected areas with 5G devices

$99.00/mth

Min. cost $99

Link not supplied

$99.00/mth

Min. cost $99

Link not supplied

Last year's CPI-based increase saw Telstra's Upfront plans increase by $4 to $5 per month.

Basic. Increased from $58 to $62 per month with an additional 10GB of data
Essential. Increased from $68 to $72 per month, data inclusions remained the same
Premium. Increased from $89 to $95 per month, data inclusions remained the same

Telstra has historically been transparent about the annual CPI increases. A snapshot from Internet Archive's Wayback Machine shows a notice that earlier in the month read "Price may increase annually in July by CPI".

Telstra website screenshot from earlier in May

This has since been changed to state "Plan prices may change".

Customers with Telstra MVNOs may see some bill relief as well. Last year operators on Telstra's network including Belong, Boost Mobile and Tangerine all increased their prices following Telstra's July 1 price increase.

The mobile plan announcement came at the same time as Brady was detailing the telco's decision to reduce its workforce by 2,800 staff.

Looking for a new mobile plan?

These are the most popular SIM-only mobile plans with WhistleOut users this week:

#1	SpinTel Editor's Pick	SpinTel Editor's Pick $23 Mobile Plan 25GB data at download speeds up to 150Mbps Optus 5G in selected areas with 5G devices ex. NT WhistleOut Special: Enjoy $11 off for the first 6 months for new customers - $12/mth for first 6 months, then $23/mth $12.00/mth Min. cost $12 Go to Site	$12.00/mth Min. cost $12	Go to Site
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#9	felix mobile	felix mobile felix 25GB Mobile Plan 25GB data at download speeds up to 150Mbps On the Vodafone 5G/4G Mobile Network Deal: Get 50% off your first 3 mths when you switch to felix. $15/mth for first 3 mths, then $30/mth. Use promo code FELIX50. T+Cs apply $30.00 Per 1 Month Renewal Go to Site	$30.00 Per 1 Month Renewal	Go to Site
#10	Yomojo	Yomojo Starter 29GB Plan 29GB data at download speeds up to 150Mbps On the Optus 4G Plus Mobile Network $24.90 Per 30 Day Renewal Link not supplied	$24.90 Per 30 Day Renewal	Link not supplied

Dylan Crismale

Digital Content Editor

Dylan Crismale is a Digital Content Editor at WhistleOut, has been writing for almost a decade across a variety of Australian publications. He previously worked as a writer at Finder covering energy, internet and mobile plans. Dylan is passionate about finding the best deals to save people money and educating people about tech. When he's not sat at his desk Dylan loves working out, bingeing TV and hanging out with friends.

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