
Warner Bros. Discovery (WBD) has announced it is bringing its Max streaming service to Australia on March 31.
Max will be the home of TV shows and films from HBO, Warner Bros., the DC Universe, Harry Potter, Discovery, Cartoon Network, TLC and more. This will include new seasons of shows like House of the Dragon, Euphoria, And Just Like That..., and Peacemaker.
The second season of the hit series The Last of Us will be one of the first returning shows to debut exclusively on Max, on April 14.
Locally, WBD has partnered with Foxtel to make the Max Basic with Ads plan available to Foxtel subscribers at no extra cost.
The arrival of Max is sure to make things awkward for Binge. Binge is owned by Hubbl which is in turn a subsidiary of Foxtel. A key draw for Binge customers is that it's currently the home of HBO shows in Australia such as the currently airing The White Lotus.
A spokesperson for WBD confirmed to WhistleOut that new Warner Bros. and HBO content won't premiere on Binge.
HBO titles that have started airing on Binge will complete their season run but other WBD content like HBO and Max Originals will no longer be available once Max launches. Hubbl has started bringing some live and on-demand Kayo Sports over to Binge to add value to the service.
Max will be available via web browser www.max.com as well as via the Apple Store, Google Play Store, major smart TVs, gaming consoles, iQ3, iQ4, and iQ5 set-top boxes, and Hubbl.
There's no news yet on how much Max will cost in Australia but it will launch with three tiers. This will include an ad-supported tier, a standard tier, and a premium tier.
For an idea of how much subscriptions might be here's how much each Max tier costs in the United States:
- Basic with Ads, USD$9.99 per month ($15.75 per month locally at current exchange rates)
- Standard, USD$16.99 per month ($26.76 per month locally at current exchange rates)
- Premium, UDS$20.99 per month ($33.06 per month locally at current exchange rates)
With a catalogue of new and returning HBO shows, Max is sure to stand out from what is becoming a very cramped streaming market.
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